We at Varitas segmented their audience and accordingly choose following digital platforms to work on:
Shiv Shakti Caterers
Shiv Shakti, a Catering Service brand based in Bharuch Gujarat was in the market for the last 11 years but lacked brand awareness & Branding. Their social media presence was almost nil. Along with this, there were many players in the market who are very reputed and have great user engagement on social media , so positioning Shiv Shakti Caterers distinctly and develop considerable mindshare was a challenge.