We at Varitas segmented their audience and accordingly choose following digital platforms to work on:
Lucky Penny's Of Cary
Lucky Penny’s Of Cary, A Bar & Restaurant brand based in Illionis(USA) was in the market for the last 5 years but lacked brand awareness & Branding. Their social media presence was almost nil. Along with this, there were many players in the market who are very reputed and have great user engagement on social media , so positioning Lucky Penny’s distinctly and develop considerable mindshare was a challenge.