We at Varitas segmented their audience and accordingly choose following digital platforms to work on:
Indian Chatpata Swad Restaurant
Indian Chatpata Swad , a Restaurant brand based in Illonis, USA was in the market for the last 4 years but lacked brand awareness & Branding. Their social media presence was almost nil. Along with this, there were many players in the market who are very reputed and have great user engagement on social media , so positioning Indian Chatpata Swad distinctly and develop considerable mindshare was a challenge.