We at Varitas segmented their audience and accordingly choose following digital platforms to work on:
Ambika Steel & Cement
Ambika Steel & Cement, a Catering Service brand based in Vadodara,Gujarat was in the market for the last 7 years but lacked brand awareness & Branding. Their social media presence was almost nil. Along with this, there were many players in the market who are very reputed and have great user engagement on social media , so positioning Ambika Steel & Ceement distinctly and develop considerable mindshare was a challenge.